Simon Cowell is proud to be vain.


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The pop svengali, who is famous for his preened appearance, insists it is natural for TV personalities to be obsessed with grooming.

He said: “I am definitely vain. But to be honest with you, I can’t think of one person who is on TV who isn’t vain. It’s the nature of the beast.”

Simon – whose long-term girlfriend is Terri Seymour – has also revealed he made a conscious effort to lose weight after seeing himself looking fat on the last series of The X Factor.

He added: “I work out a lot. I’m eating a lot better, a lot healthier food, and have cut out the chocolate biscuits and crisps. I take care of myself.”

The 48-year-old music mogul is also not embarrassed to admit to having plastic surgery.

He said: “I had veneers put on my teeth, and I had some Botox injected about three years ago. I think it looks great.”