Sienna Miller quits the fashion label named after her

Sienna Miller has stepped down as the creative director of London fashion label Twenty8Twelve, even though the brand was named after her.

Twenty8Twelve gets its name from Miller’s birth date of 28 December and in a further Miller connection, the label was also home to Sienna’s fashionista sister, Savannah, who has a degree in design from Central Saint Martin’s.

The siblings – who have worked with the brand since it formed in 2007 – have decided to pursue other ventures and Twenty8Twelve will continue under the rest of its current design team.

But, starting with the autumn line, the label will read, ‘Twenty8Twelve London’, rather than ‘Twenty8Twelve by s. miller’.

The Miller sisters said: “We’ve had a brilliant six years at Twenty8Twelve and are now looking forward to new pastures. We wish the brand the best of luck for the future.”