Scarlett Johansson, Megan Fox, Jessica Biel and Selma Blair are set to feature in a new line of celebrity trading cards.
The PopCardz range, which will be available in five-card packs in US shops from November, has been approved by the stars themselves with all proceeds
from sales going to selected charities.
The back of each card includes the star’s birth date, hometown, motto, favourite charity, movie, song, book, place, sport, food and a secret – Selma Blair reveals she wore an eye patch for a year when she was seven as
she was embarrassed about having a lazy eye.
The Hellboy actress said: “Tabloids are so prevalent, I think this is way for kids – or whoever is collecting them – to find something out about their
favourite celebrities, and find out really positive things about them.
“It’s a benevolent, cool thing, but I’m sure everyone will be like, ‘I’ll give you 20 Selma Blairs for one Scarlett Johansson!’ ”
Other celebrities who appear on the cards include Jared Leto, Ashley Tisdale, Hayden Panettiere, Jessica Alba and Christina Ricci.
PopCardz are the brainchild of Ted Kurie and Christian Troy who used to work as Hollywood agents.
The pair joined forces with entertainment product company A-List Global Media to launch the venture, but insist only celebrities with real talents will feature in the set.
Christian said: “We were really looking for artists who were credible and popular – but not because of scandal.”