Halle Berry is planning to launch a new fragrance.
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The Oscar-winning Monster’s Ball actress is joining forces with cosmetics giant Coty to develop a fragrance line and will appear in the accompanying advertising campaign in spring 2009.
Steve Mormoris, senior vice president of global marketing at Coty, said: “Halle is an iconic actress and symbolises beauty to many generations. She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars. Her fragrances will allow her to present another facet of her personality to her fans.”
The new scent range will initially be available in “mid-tier” department stores before moving into mass market shops worldwide by mid 2009. Halle is the latest in a long line of celebrities to release their own perfume. Jennifer Lopez, Gwen Stefani, Mariah Carey, Britney Spears and Victoria Beckham all have signature scents.
A source claims the 41-year-old star – who is currently expecting her first child with fiancé Gabriel Aubry – has been paid between USD3 and USD5 million to put her name to the products. She will also receive royalties of around five per cent.
