Vivienne Westwood opened her London Fashion Week show with a double anti-fashion blast - first she said people today have "ugly" dress sense and then the godmother of punk called modern clothes "disposable c**p".
"People have never looked so ugly as they do today regarding their dress," said Westwood at Goldsmiths' Hall, near St Paul's Cathedral.
"Nobody is thinking.
"I'm talking about all of this disposable c**p. So I'm saying buy less, choose well, make it last."
The 70-year-old designer thinks historical figures had a better idea of how to clothe themselves. She said: "In history people dressed much better than we do today.
"If you saw Queen Elizabeth it would be amazing, she came from another planet. She was so attractive in what she was wearing."
Westwood was speaking as she showed her Red Label collection yesterday (19.02.12), with celebrity chef Heston Blumenthal and former model Janice Dickinson among the celebrities on the front row.
The collection featured a heavily British theme, with headscarves akin to those worn by the present Queen making their mark.
High waisted trousers were also prevalent in the Autumn/Winter 2012/13, as was Vivienne's trademark tartan.
Matthew Williamson was among the other designers to show on Sunday, with a collection featuring above-the-knee skirts in a collection of metallic greys and blues.
Acne's range of red, orange and white clothes lit up the catwalk, with waist belts and coats making their presence known.