NAK'D TRUTH, the American Big Brother-style TV show in which all contestants are nude, is to get a British version.
"Living in the same house and working in the resort,[constestants] must be naked 24 hours a day, 7 days a week. No clothing ever! Not even socks!" is how Nak'd Truth's website describes the show.
Such has been its impact in the US, that hundreds of thousands of people have applied to take part and now it's Britain's turn.
"We plan to take eight Brits and literally strip them naked," said Harris Salomon, creator of Nak'd Truth.
"We want some seriously interesting Brits to make the line-up."
The lucky eight contestants are to be chosen in a mass audition at Blackpool next month, after which they will be flown to a nudist resort in Florida where the flesh-happy reality TV contest takes place.
"We want to make Blackpool the naked centre of Britain," the show's producer, Marisela D'Baldrich, told the Daily Star.