Pure London will be launching an exciting new area this February. The Spirit Village will present the work of some of the most promising young names in fashion. Set within the Spirit section, new talented designers which are set to take the fashion world by storm include; Vivi, emilyandfin, Jam, Alexander Longe, Amma, LDG and Isis Cashmere.

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Tipped for success and carefully selected, buyers visiting Pure London have an exclusive preview of the collections which are guaranteed to add a point off difference to their stores.

With brightly coloured designs, floral prints and appliqued bows, Jam will step up the stylish young ambience. Designers Jenni and Michael commented ‘We decided to show at Pure London as it is known for its wide range of buyers and diverse exhibitors. We would like to expand our growing wholesale business and feel that Pure London is the perfect platform to help our business grow.’

Vivi was launched in January 2008 by Vivi Ponti, former designer at Roberto Cavalli. The handmade collection of mini, printed dresses and tops featuring unique motifs is a definite must see.

Sharing an interest of all things cool, quirky and vintage, emilyandfin were inspired by their travels and have developed their collection of one off pieces by playing with pretty prints, vibrant colours and flattering silhouettes.

With an elite selection of brands, the Spirit Village will be a destination for buyers out there who like to spot the next top label in fashion!