Affordable ethical e-boutique Bochica is shaking up the ethical fashion industry by keeping their prices fair at both ends of the supply chain. And this Spring/Summer 2009 sees another must-have collection of the latest fashion trends that won’t damage your conscience or your bank balance.


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Offering a one-stop-shop for affordable yet stylish ethical fashion, Bochica is showcasing high summer collections from international brands including Tonic, Ascension, Ethletic, Kuyichi and Komodo as well as home grown talent from Terra Plana. The Bochica man is all about the preppy vibe, safari shorts teamed with shirts and polo shirts and plimsolls complete the college look. With organic t-shirts from £24.99 and fairtrade jeans from £55, Bochica offers men’s clothing, footwear and accessories to suit every style and budget.

Commenting on the launch of the latest collection, founder Emily Best said “Despite the difficult economic climate, ethical fashion has seen continued growth as consumers are now choosing very carefully where to spend their money.

“Many ethical retailers currently offer premium priced fashion that is often too inaccessible for most consumers.

“At Bochica we are proud to offer easy to wear brands, making affordable ethical fashion accessible for men.”

www.bochica.co.uk

Fairtrade Mens Fashion at Fair Prices for SS09 Fairtrade Mens Fashion at Fair Prices for SS09