Pippa Middleton’s bum on offer at Asda

A British store has launched a new pair of jeans which promise to give wearers a bottom like Pippa Middleton.

The 28-year-old beauty – whose pert posterior was brought to worldwide attention when she stepped out in a stunning Alexander McQueen dress at the wedding of her sister Duchess Catherine – has one of the most envied bottoms in the world, which retailer Asda says anyone can have with their Great Bum Jeans.

Fiona Lambert, brand director of George at Asda told the Daily Star: “Our customers asked us for something they can wear every day which will help embrace their curves.”

The stitching technique used to make the denims means “even the saggiest behind can be lifted”, according to the store.

Pippa’s perfectly-toned bottom has previously sparked a craze for bottom-enhancing surgery with Lesley Khan of London’s Harley Street Skin Clinic explaining: “We are now seeing scores of female clients seeking the perfect bottom.

“A few years back everyone wanted the Jennifer Lopez look, but now everyone asks for a bottom like Pippa’s – curvy but not too peachy.”