Paris Hilton has launched her new perfume with a staggering UKP500,000 advertising campaign.

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The hotel heiress oozes sex in a frilly dress and fishnet tights for a series of adverts to promote her latest scent, Can Can.

The name of the fragrance was inspired by a raunchy dance associated with Parisian club Moulin Rouge at the turn of the century.

Paris recently spoke of her love for her perfume, saying: “I love fragrances – this is my fifth fragrance now. As women, I think it’s great just to smell nice. It feels good when people are always complimenting me, and I believe smell is a very signature thing – it is something you’re going to remember somebody by.”

The Simple Life star – who published her autobiography Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose in 2004 – also wants to become a respected author.

Paris’ literary agent Dan Strone said: “She is thinking of doing a new book. I don’t believe at this time it’s going to be a prison diary. I don’t think that’s the direction she’s heading in.”

The 26-year-old – who recently spent 23 days behind bars for driving with a suspended licence – has already tried her hand at modelling, acting, singing and fashion designing.