Jimmy Choo will launch a new menswear flagship store in London next year.

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The British footwear brand has signed a lease on a 1,200-square-foot space on Dover Street and can’t wait to get into the store.

Pierre Denis, CEO of the luxury label, said: “We are thrilled to be opening a new men’s standalone store in Mayfair, the spiritual home of the Jimmy Choo man.

“Dover Street is fast becoming a shopping destination for luxury fashion and cutting-edge designers. The store is an exciting next step in the growth of Jimmy Choo Men.”

The new store will span two floors and house men’s shoes and accessories – including bags, belts, scarves and small leather goods – replacing the existing menswear store in Burlington Arcade.

Earlier this year, Jimmy Choo launched its new website, Stylemakers, an interactive site featuring a photo gallery of street style images.

Members of the public are invited to upload a picture of themselves wearing a Jimmy Choo creation – shoes or bag – and share the image at www.choo247.com

The website is categorised according to location – with sections including London, New York, Shanghai and Sao Paolo – and each city has a different ambassador.