JAMIE OLIVER is to have his famous sweary mouth cleaned out, following a campaign by the Daily Mirror.
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The TV chef regularly peppers his palate with spicy words and was once clocked doing 23 fph (f-words per hour) in an episode of his healthy eating show, Jamie’s Ministry of Food.
The Mirror started its protest in November and soon attracted the support of politicians from the country’s three main political parties. Now Oliver’s own people have backed the campaign.
“I am concerned if the swearing in the programmes we are making is affecting people’s enjoyment of them,” said Zoe Collins, boss of Oliver’s production company.
“I know that Jamie does not use that language to shock and get more viewers.”
