Lord Alan Sugar has branded the cast of The Only Way Is Essex as “thickos” with “false boobs”.
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The multi-millionaire technology mogul explained the stars of the ITV2 reality show – including Sam Faiers (pictured), Mark Wright and Joey Essex – are the last people he would hire to work in any of his businesses, despite the headquarters of his empire being based in Essex.
He said: “The Only Way Is Essex is a bunch of women, many of whom have false boobs, new teeth and skirts that would just about pass as belts.
“As for the men, there’s one thicko who can’t pass his driving test, and another thicko who doesn’t know the name of the Prime Minister.
“They talk in this flat East End drawl which I guess only the youngsters understand.”
However, the cast of TOWIE weren’t the only stars to receive a bashing from the Apprentice boss.
Lord Sugar also took a swipe at QI presenter Stephen Fry, slamming him as “the biggest diva going”.
Writing in his new book The Way I See It, he said: “Oddly, he seems to have got himself a kind of niche in the marketplace: everybody loves Stephen Fry. Well, sorry – I don’t. Because he’s the biggest diva going.”
