“I do none harm, I say none harm, I think none harm. And if this be not enough to keep a man alive, in good faith I long not to live” says Sir Thomas More in Robert Bolt’s classic play A Man For All Seasons.

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Well here we have not a man, but a camera, which it seems can come to no harm. Witness as the playful ‘Camo Bear’ takes the new Nikon COOLPIX AW100 on an all-weather tour of extreme sports, be they on land, water or snow.

And we think that a good sturdy camera is the missing link for the amateur photo bore. Most of us have our always-at-hand-but-not-that-great phone camera and if you’re lucky a mighty DSLR too, but neither is the right tool for when the going gets that bit tougher.

Viral ad for Nikon: Camo Bear

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