The Spice Girls are selling their new album exclusively through a lingerie chain.
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The girl group have signed a UKP5 million deal to make their greatest hits LP only available in the US at outlets of underwear giant Victoria’s Secret when it is released in November.
A Victoria’s Secret insider said: “It’s an unbelievably great opportunity for all involved. We’re just so excited about it.
“The Spice Girls are icons all over the world and we’re delighted to have them on board.”
Victoria’s Secret will also offer fans a special limited-edition box set, which includes charm bracelets, a karaoke DVD, postcards and posters.
The Spice Girls’ greatest hits will also be available to download for American fans.
The Wannabe singers will make their comeback at the Los Angeles Victoria’s Secret Fashion Show, which will air on CBS on 15 November.
The deal is similar to the one Sir Paul McCartney brokered this year. He agreed to sell his latest album Memory Almost Full through coffee chain Starbucks.
The reunited group – Geri Halliwell, Victoria Beckham, Mel B, Emma Bunton and Mel C – have also signed a UKP5 million deal with supermarket giants Tesco to appear in two advertisements.
