Celebs get gazumped by micro-blog followers
BURBERRY is to unveil its new collection on Twitter today, before the clothes are modelled on the Hyde Park catwalk at London Fashion Week.
Known as the Prorsurm Spring Summer collection, Burberry's new line is always one of LFW's most eagerly awaited shows and this time around is expected to attract to its front row celebs like Kristen Stewart and Rosie Huntington-Whiteley.
At the last LFW, earlier this year, Daisy Lowe and Alexa Chung turned up and there was even a sighting of Prime Minister's wife Samantha Cameron.
But all those celebs will be behind the times as Twitter followers are to get access to pictures of Burbery's latest creations before anyone else.
"Excited to announce the first ever #Tweetwalk Show," was how Burberry's Twitter monkeys announced the news today.
"SS12 looks will be on Twitter before the runway."
The show starts at 4pm. London Fashion Week continues until tomorrow.