SHERLOCK, the TV series about London’s most famous detective set in the modern day, is about to conquer the world, to become one of the fastest movers in BBC overseas sales ever.


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We can deduce the Baker Street hero’s impending international success by careful reference to certain clues carelessly left behind by the suspects.

First, let us examine the tell-tale language of Steve Macallister, a wordy cove employed by the broadcasting corporation as MD for Worldwide Sales & Distribution.

“The great success Sherlock has had in the UK, and the continuing international demand confirm audiences are looking for gripping and creative storytelling,” said Macallister, referring to the sales of the show to 18 territories around the globe.

Countries as diverse as Brazil, Russia and South Africa are known to be among the buyers of the series starring Benedict Cumberbatch and Martin Freeman as Holmes and Dr. Watson.

Corroborating the BBC man’s evidence is Andrew Shaw, GM Commissioning, Production and Acquisitions at TVNZ, of New Zealand.

“Only rarely does a unique retelling of a timeless classic fall into your hands,” said the poetic Shaw.

“I’m very happy to catch this one.”