The British Fashion Council (BFC) today announces that Pringle of Scotland will return to London Fashion Week for the brand’s 195th anniversary and the BFC’s 25 year celebrations.

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The move, which was driven by Pringle of Scotland’s creative director Clare Waight Keller and new CEO Mary-Adair Macaire, will see the British brand return to London to show their Spring/Summer 2010 womenswear collection. They will join Burberry and Matthew Williamson, who have also announced their return to London this September.

Clare Waight Keller, who originally studied for her MA in Fashion Knitwear at the Royal College of Art returns to London to show here for the first time since graduation. She will join other RCA alumni including Erdem, Julien Macdonald and Nathan Jenden.

Creative Director, Clare Waight Keller, comments ‘We are unbelievably excited about our move back to London, especially as this year our own anniversary coincides with the British Fashion Council’s 25th celebrations. It is a very exciting year for fashion in London and we’re proud to be returning to such a creative capital. As a British brand it is definitely an idea we’ve toyed with before, but this year provides the perfect opportunity to celebrate our British heritage and honour the BFC.’

Chairman of the British Fashion Council Harold Tillman, said “We are delighted that Pringle of Scotland are returning to London for our 25th year celebrations. It is fantastic to have a brand with such a strong British heritage showing alongside our emerging stars such as Giles, Christopher Kane, Marios Schwab and Richard Nicoll”.

London Fashion Week will take place from 18th – 22nd September at its new cultural home, Somerset House. The move to a more centrally located and iconic venue is part of the council’s 25 year celebrations.