LONDON has the best reputation of any city in the world, according to a new American survey of 35,000 people in 15 countries.
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Geneva, Sydney and Vienna were next in the Reputation Institute’s ‘RepTrak’ list, while usual rivals New York trailed in 25th out of the 100 cities up for debate.
The Reputation Institute – a group of consultants – asks respondents to rate cities with reference to three main attributes: a city’s economy, its environment and its administration.
“The study shows that a strong city reputation requires hard work across many different areas,” said Nicolas Trad, of the Reputation Institute.
For example, cities score well for economics if they host the headquarters of major companies (check); for the environment if they enjoy a vibrant cultural scene (check) and, under the admin category, if they can boast a well-run public transport system (er…).
Despite the slight doubt on the transport front, London is in no mood to relinquish its latest bauble any time soon.
“The many enhancements to the city in the lead up to the London 2012 Olympic and Paralympic Games will ensure the capital continues to be trusted and admired by the global community,” said Gordon Innes of London & Partners, London’s official business promotion arm.
