LONDON is packed full of master-race types, while the rest of the country makes do with lazy untermensch.


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That’s a bit of an exaggeration of a new survey by researcher Jason Rentfrow, who used a series of psychological tests to analyse the personality make-up of the different parts of the UK.

“London is becoming psychologically separate from the rest of the nation,” Rentfrow told The Sunday times.

“People there tend to be, on average, more analytical, assertive, dominant, efficient and creative.”

Inhabitants of other parts of the country are less open and outgoing – the north-east and south-west scored lowest on this scale – and less hard-working, especially Wales, which came bottom of Rentfrow’s conscientiousness league table.

Rentfrow did a similar survey in the US that came up with similar findings: big cities tend to have more up and at ’em characters than small towns and rural areas.

His theory is that people “cluster” in areas of like-minds.

“Our findings suggest [people] are happiest where their personalities most closely resemble that of the other people in that area,” said Rentfrow.

One snag with the survey is that is was conducted between 2002 and 2006, when many Londoners were giving it the big one about living in the finance centre of the world as they collected the bonuses that now seem near-criminal.

Quite a bit of that cash was blown on cocaine, which might explain why Londoners scored lowest for agreeableness in Rentfrow’s tests.