Czech Dream (Cesky Sen) (12A)
Genre: DocumentaryDirector: Vit Klusak, Flip Remunda
Running Time: 90mins
Country: Cze
Year: 2004
Fascinated by the hypermarket boom in the Czech capital of Prague, film students Vit Klusak and Flip Remunda decide to explore the power of marketing and consumerism by creating a promotional campaign for a non-existent supermarket chain. When the Czech public discovers the hoax, reactions are divided, culminating in heated debate at the very highest level in the nation’s parliament.
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