Victoria Beckham has been blasted after reportedly refusing to do signings for her dVb range.

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The Spice Girls star – who recently starred in a series of adverts for US fashion designer Marc Jacobs – left Los Angeles fans disappointed after allegedly turning down the opportunity to promote the fashion collection in person.

Fraser Ross, who owns Los Angeles boutique Kitson, told Star magazine: “I’m fighting with Victoria’s people. We have customers asking if she will come in. She lives here – she really should come out and support her fans.”

Victoria’s spokesperson says the mother-of-three’s hectic schedule makes it impossible for her to visit every store.

The representative said: “Sadly, all of the stockists around the globe have been requesting in-store signings and it isn’t possible to visit every store.”

Meanwhile, Victoria’s appearance on the cover of British Vogue magazine’s April issue has been blasted by fashion industry professionals.

One critic said: “Normally Vogue is all about what’s hip and what’s not, and features a stunning Amazon of a woman on the cover associated with cutting-edge fashion.

“Instead, we get a modestly talented dancer who likes clothes and was lucky enough to engineer her way into one of the biggest girl groups in the world.”