Naomi Campbell is to star in a British version of her reality show The Face.

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The Streatham-born supermodel will appear in and produce the Sky Living reality competition – which pits three rival supermodels against each other in a bid to find the new face of the modelling industry – and auditions are set to take place in April.

In a statement, Campbell said: “I am looking for the ultimate model. It doesn’t matter where you are from or who you are, ‘The Face’ is about one thing. I’m looking for contestants who have the whole package – a beautiful face, great body, unique look, confidence, drive and passion, the ability to change and transform a willingness to follow direction, and, above all, a strong work ethic.”

The US version of the show – which launched earlier this year – features Campbell as a coach alongside fellow world renowned models Coco Rocha and Karolina Kurkova, and is hosted by former America’s Next Top Model judge Nigel Barker.

Campbell added: “Bringing the show over from the US is a real honour. I’m really looking forward to uncovering our next rising star. The show is a real insight into the modelling world, it’s authentic and fast-paced.”

The competition sees the three models build teams of four contestants, who will compete against each other in a series of fashion-based challenges with one wannabe eliminated each week. The winner will land a modelling campaign as the face of a major brand.

Auditions for The Face begin next month and filming is set to start in the spring.