Made in Chelsea star Francis Boulle says he never wanted to be famous, but is now “more enthusiastic” about the reality TV show.

Popular on LondonNet

The 24-year-old star insists he only initially wanted to appear in the E4 reality TV show to promote his company but he now finds the process “fun” and enjoys being in the programme.

He said: “To be perfectly honest with you I never really had any desire to be famous. I didn’t get into Made in Chelsea for that reason.

“It was more, I saw an opportunity to promote the company which I just set up and it’s providing that and now I find the process very fun. I also enjoy doing interviews because I get to set the record straight.

“It is fun. I’ve become more au fait with the process and I’m probably more enthusiastic about it now than I was at the beginning, particularly now that the show is going to the States and airing over there.”

While Francis loves starring in Made in Chelsea now, he doesn’t ever want to follow in the footsteps of his former co-star Hugo Taylor and appear on I’m A Celebrity… Get Me Out Of Here!.

He added: “I would never do any reality shows. Absolutely not. 100 per cent not. I don’t really want to be a celebrity.”