Kate Hudson is launching her own range of hair products.


Popular on LondonNet


The How to Lose a Guy in 10 Days star has teamed up with hairstylist David Babaii to create Wildaid, a range of hair products and styling tools which will care for coloured hair and raise money for global wildlife conservation organisation WildAid.

Kate said: “I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”

Wildaid products are blended from natural ingredients and are free of sulphates, parabens and animal products and have not been tested on animals.

David is thrilled to have Kate on board, saying: “She epitomises the modern woman, not only with her unique personal style, but her commitment to global concerns. She’s a dream client and the perfect partner in this project.”

WildAid works with governments and communities of the world to reverse the devastation of our planet’s wildlife. It aims to end the illegal wildlife trade and help threatened species to recover to safe levels.

Kate, 28, is a natural blonde but has her hair coloured by the John Frieda Salon’s head colourist Negin Zand who adds sunny highlights and warm red undertones to create depth.