Justin Timberlake is to produce new MTV reality show The Phone.
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The SexyBack singer has been named as executive producer of the adventure series – based on a Dutch programme – which will see contestants battle it out for a cash prize.
Tony Disanto, the executive vice president of programming and series development for MTV, said: “Genre-busting and reinvention is at the core of what we do, and The Phone does just that. Each week will be an action-packed mini movie.”
Each episode will begin with two hidden cell phones ringing at either end of a major city. The contestants who answer the phone will have five seconds to decide whether to play for the cash prize.
A guide on the other end of the line gives them a task to complete in a set amount of time. If they complete their mission, they win the cash prize. The contestants will be followed by a helicopter camera crew during the show.
This is the latest career move for Justin.
The pop heartthrob’s collaboration with Madonna, hit single 4 Minutes, has reached number one in 21 countries.
