Alexa Chung seemed to be enjoying herself at Harrods last night, where she guest DJed a the launch party for Petra Ecclestone’s new menswear collection, FORM.
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The daughter of Formula 1 Racing legend Bernie Ecclestone, Petra drew an impressive crowd to the department store’s lower level after-hours. Princesses Bea and Eugenie showed up with Marissa Montgomery (part of Lizzie Jagger’s ‘Pussy Posse’ and the designer of lingerie line Pussy Glamore).
Also at the launch were Boris Becker – looking slightly bored – with his girlfriend Sandy Meyer-Wolden, and Jamiroquai’s Jay Kay. Bernie Ecclestone himself was in the crowd with wife Slavica and daughter Tamara.
Alexa played a relaxed set while sipping whisky and soda, with The Horrors’ Faris Badwan helping her at the table. A few of her picks? The Seed by The Roots and Dolly Parton’s Jolene.
FORM was designed in collaboration with Savile Row staple Edward Sexton, who also worked with the Beatles and the Rolling Stones. The leather- and cashmere-heavy line will be sold exclusively at Harrods between the Dior and Gucci collections.
Since Alexa’s dating a rocker herself – Alex Turner of the Arctic Monkeys – does this mean she’ll pick up some of Petra and Edward’s work?
For more on Petra Ecclestone and the FORM launch, including celeb photos, check our style section and fashion blog.
– Jill Hilbrenner
