Legendary sneaker brand Converse plays to its hardcore heritage with a Spring Action Culture Collection for 2009 that is Skate As It Ever Was.

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Converse has a deep rooted history in skate culture; since the 1970s Converse footwear was adopted by riders and soon became synonymous with skateboarding. This season’s Action Culture range demonstrates the legendary brand’s East Coast approach; keeping the line tight, focused and authentic. The attention to bona fide colourways and fabrics ensures the new school remains true to Converse’s skate history; classic monos and combinations such as black/grey, black/back, black/red and black/yellow. Stylish leathers and suede’s elevate the collection whilst further seasonal style direction is provided with fashion elements including ostrich leathers, bright colours, and metallic finishes. All shoes feature either a cupsole or vulcanised sole to round off the complete look.

The Spring 2009 skate range from Converse is inspired by the lineage of the Chuck Taylor All Star shoe and other venerable Converse footwear but includes modern functional skate benefits to complement the skaters’ 360° world both on and off the board. A classic range of skate silhouettes including the Grimes, Volitant Ox, Ashmont, Athens, Weapon, Coolidge and Zaya, the shoes feature padded ankles, and wider midsoles to complete an authentic skate look whether simply hanging out or completing board slides on the tubes. All shoes enhance the wearer’s comfort and performance on the board. Chuck Taylor Skate is complete with high abrasion materials, a moulded heel counter, memory foam, a dual-density insole with heel stability shank and a grippier rubber outsole compound.

From the invention of the All Star® shoe in 1918 to the African-American barnstorming basketball teams of the 1920s and 1930s, to the birth of the NBA and rock ‘n’ roll to today’s pop culture, Converse has been worn by many of those who rocked the world and changed history. For further information about the Action Culture range by Converse, please visit www.converse.com