Tinie Tempah launches Disturbing London clothes label

'I want to stay away from that whole hip hop cliche,' he says
Tinie Tempah launches Disturbing London clothes label.

Tinie Tempah has launched his first clothing line.

The Pass Out rapper and his management company Disturbing London have teamed up with streetwear label MHI to create a collection inspired, as the name implies, by life in London.

The south Londoner told the Evening Standard: "I love clothes and this brand expresses my style of street cool culture mixed with high-end fashion."

The collection of T-shirts, shirts, trousers, shorts, jackets and hoodies - which all feature the Disturbing London logo of a skull wearing a crown - can be seen at www.disturbinglondonstore.com.

Prices range from £25 for a t-shirt, £40-£135 for hoodies and £245 - £275 for jackets.

Earlier this year, Tempah revealed he didn't want people to automatically associate his clothing line with his own image as a rapper.

He explained: "We're working on our own brand but I really want to stay away from that whole hip hop cliche - 'he's a rapper turned fashion designer, turned actor turned property developer.'"

"I want people to walk into a shop and not immediately think Tinie Tempah, but think 'that's a nice shirt' or 'that's a nice tee.'

"Basically I've tried to make it into a standalone brand, like Folk, Casely Hayford or House of Billiam.

"There's a lot of creative designers in the UK we should support more."

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