Prince Charles opened a shop selling organic products from his Gloucestershire estate Highgrove yesterday (17.03.08).

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The 59-year-old royal and his wife Camilla, the Duchess of Cornwall, welcomed customers to their new premises in the small English town of Tetbury, just two miles away from their country home.

The shop offers various food products, including vegetables, strawberries and Highgrove honey from the princes’ bee colony. Other goods on sales include chinaware depicting the hens the prince keeps in his garden.

Christine Prescott, the shop’s commercial director, said: “The chinaware shows hens with attitude and character and we hope that is reflected in the china range.

“We are also selling honey from bees on his Home Farm at Highgrove. Although, as the weather was not good for the poor things last year, we only have limited amounts of that available.”

Customers can also buy gardening gloves for UKP29.95, a UKP45 nesting box, champagne at UKP29.95 a bottle and mustard for UKP4.95 a jar. The most expensive item on sale is a UKP2,500 limited edition print of a painting by the prince of Highgrove’s Pepperpot Pavilion.

Proceeds from the sale of the all the goods will go to Charles’ Charities Foundation and the prince is hoping to raise around UKP100,000 a year.