Stella McCartney is the most searched for fashion brand on the internet.

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The British designer, who worked on the Team GB Olympics kit, was named British Fashion Awards’ Designer of the Year, and was also the highest fashion-related search term in the 2012 Google Zeitgeist list.

McCartney has come a long way since she was told she would “fail” when she left French fashion house Chloe in 2001.

Recalling what a senior fashion boss told her she recently said: “He said to me: ‘Stella, you will live to regret this. You will fail, and I offer to you to stay here in Paris and start your brand with us.’

“I was really grateful for his offer, but I stuck to my instincts and told him that I still wanted to go.”

Behind McCartney, 41, on the annual list – which analyses searches conducted by UK consumers over the last 12 months – was German designer Karl Lagerfeld, followed by lingerie label Victoria’s Secret in third.

Alice Temperley was placed fourth in the list, with Versace closely behind.