Rihanna launched her first fashion collection in the UK because she feels British kids have the best style in the world.


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“Britain has the most fashionable kids in the world,” said Rihanna, who who unveiled her first fashion line, for River Island, at London Fashion Week on Saturday (16.02.13.

“These kids inspired the high-end designers – they say what’s cool.

“So why not to go to the source when you want to be ahead of the trend and create something inspirational and fresh? That’s why I wanted to work with River Island.”

The 24-year-old Bajan singer’s collection features neon coloured separates, saucy thigh-high splits and crop tops.

“I’ve wanted to design my own fashion line for a very long time now; it’s been something I’ve thought about since I started loving fashion.

“Every time I saw a garment on the rack there was something I wanted to change, so I felt like the only way I could do that was by designing the perfect thing for me.”