Eva Mendes has been chosen as the new face of Calvin Klein underwear.
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The We Own the Night actress – who already fronts an advertising campaign for the fashion label’s fragrance – has been offered the deal despite her recent high profile stint in rehab.
Calvin Klein’s president Tom Murry said: “News reports of Eva going to rehab made no difference. We were already in one campaign when it occurred and it did not affect our decision making for the underwear campaign.
“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative.”
Murry revealed Eva’s curvy figure was the deciding factor in choosing her for the campaign, which will be unveiled this autumn.
He said: “We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right.”
In a statement, Eva said: “The company has such an incredible creative legacy. I’m honoured to be associated with such an iconic, world-class brand like Calvin Klein.”
The 34-year-old star’s fragrance deal with the label was announced in February, but she was rumoured to have been dropped just weeks later after news broke that she was in Utah’s Cirque Lodge rehab clinic.
Eva is thought to have spent several weeks in the facility, dealing with what her spokesperson described as “personal issues”.
