Huge operation starts exactly 500 days ahead of the 2012 Games
LONDON OLYMPICS tickets went on sale this morning, 500 days before the start of the Games in the summer of 2012.
Close to 6.6M tickets are up for grabs, priced from £20 all the way up to £2,000. Organisers say they are confident of selling the whole lot, but are sensitive to criticism of the price of tickets at the high-end.
"If you look at the way we have put the price points together I think we've done that in a really smart way; I think those prices are affordable," said Olympics chief Lord Coe.
"Yes, the big ticket events are always going to be the big ticket events, but there are plenty of opportunities to see the big stars at the lower price points."
There's no big rush to stock up on tickets immediately as everyone who applies between now and 26 April will be treated as equals.
It's only after that date that tickets will be allocated, some of the most popular events by ballot. Today is just the first time people will be able to get their applications in the pot.
To celebrate the 500 day landmark, a huge 6.5m by 5m clock has been put up on Trafalgar Square. Here's Lord Coe again:
"It will be a daily and hourly reminder to everyone who visits Trafalgar Square that the countdown to the start of London 2012 has well and truly begun and that the greatest show on earth is soon coming to our country."