
Sir Terence Conran inspired museum 'demonstrates the social, cultural and economic reasons for design'. It boasts a somewhat phenomenal array of contemporary design, with a trendy caf? and bookshop stuffed with various unique trinkets. A recent exhibition on the design of the surfboard created much critical acclaim, and the museum also has great seminars and kids' activities. It is slowly, steadily becoming a must-see London landmark, tucked in the very hip neighbourhood of Shad Thames.