b Clothing and Tim Soar are pleased to announce that, following the success of their joint show at London Fashion Week SS09, they will be continuing the collaboration for AW09 with another back-to-back show at the BFC tents at 4pm on February 25th 2009. The shows will form part of the London Fashion Week menswear afternoon showcase.


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MAN will kick off the afternoon and the programme will be extending to showcase 13 young menswear designers throughout the final afternoon of London Fashion Week.

The b Clothing range is conceived and designed by b Store owners, Matthew Murphy and Kirk Beattie, who are fast on their way to building one of London’s most sought-after menswear labels. Since its conception in 2007, the b Clothing line has gone on to cement the b Store as a manual of style.

Tim Soar, showing for the second time at London Fashion Week, is evolving into one of the most serious menswear labels to come out of London in recent years. His synthesis of the minimal and the avant-guarde along with the bitter-sweet nostalgia of his collections have assured his position as a leading light within London’s burgeoning menswear scene.