Alice Temperley has created a collection for John Lewis.
The British designer says the range, named Somerset after her home county, will compliment her existing high-end creations but take her vision to a wider audience and she thinks the department store were the perfect choice for her first UK high street collection.
She told Vogue.co.uk: "We recently celebrated our 10th anniversary and have spent the last ten years building our lines and understanding our customer.
"Somerset will compliment our existing brands and is a very accessible product that will take our aesthetic to a wider audience.
"I know a lot of people who can't afford high fashion but appreciate well-made, wearable clothes. John Lewis is a great partner as it stands for quality, and is a trusted staple in everyone's lifestyle."
The 60-piece collection will arrive in stores nationwide and online on 4 September and ranges in price from £29 for a scarf to £1,000 for a sheepskin coat and feature items including leopard-print knits, boho dresses, military jackets and Victoriana blouses.
Jo Hooper, John Lewis' head of womenswear buying, said: "Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand.
"We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers."