HARRY POTTER has a new set of rivals: after seeing off Lord Voldemort and the Death Eaters the boy wizard is now in a battle with Gordon Brown, David Cameron and Nick Clegg.
According to bookshop Waterstone's, sales of party manifestos in the run-up to the general election have outstripped sales of Harry Potter titles, usually seen as the benchmark in the book charts.
"I've worked in books for nearly 20 years and have never seen such demand for manifestos," Andrew Lake of Waterstone's told Sky News.
"These titles are outselling some of Waterstone's best-selling authors, including Nick Hornby and JK Rowling, and sales show no sign of abating."
If manifesto sales are anything to go by, it looks like a win for the Tories come 6 May.
Cameron's lot have sold 38% of manifestos at Waterstone's, the Liberal Democrats 32% and Labour 30%, even though Brown's crowd has the magical support of Potter author JK Rowling.