On 22 January 2009, Henkel was hosting its international Schwarzkopf anniversary gala at the Wappenhalle in Munich to celebrate the 111th birthday. Guests from the media, industry and society, including top models such as Franziska Knuppe and Bojana Paniæ, were attending. The evening began with a big retrospective of the brand's history, which displayed several 'treasures' along with the current new products. Schwarzkopf also introduced the trends and key innovations of 2009. The Schwarzkopf hair experts Armin Morbach and Simon Ellis presented the 'Looks for you' and 'Essential Looks' during a hair show featuring top model Eva Padberg.
Looks for you: Short. Model Louise Donegan Hairshow at the Schwarzkopf party to celebrate Schwarzkopf's 111th birthday on January 22, 2009 in Munich, Germany (Photo by Markus Kehl for Schwarzkopf)