Dove has teamed up with hair stylist to the stars to launch new range.
Did you know we spend three and a quarter years in our lifetime trying to make our hair look good?* Yet nearly half of women (46%) feel guilty when styling, because they know the damage they're causing to their hair.
That's why the Dove team has joined up with hairdresser Jamie Brooks to launch its NEW Dove Heat Defence Therapy range, to show you how to style your hair while protecting it from heat damage.
Spraying the NEW Heat Activated Protect & Shine Mist on your hair before you style it is proven to reduce the damage caused through daily hair straightening daily, over a month by up to a staggering 85%.
Jamie is on-hand to help you style a modern glamorous look and create the perfect blowdry, while ensuring you care for your hair. Watch him in action now and follow his easy steps.
As you can see from the Dove demonstrations below, a hairdryer let loose on candyfloss melts it within minutes, and a pair of straighteners is hot enough to fry an egg. If this doesn't get you thinking about the importance of protecting your hair from heat, nothing will.
The haircare experts at Dove have found a way to help protect hair against heat damage, so women don't have to compromise on style.
Comprising shampoo, conditioner and Heat Activated Protect & Shine Mist, the new Dove Heat Defence Therapy range helps to prepares and protects hair from high temperatures, leaving you to enjoy beautiful, damage free and healthy hair in three easy steps, whatever your styling routine.
*All statistics taken from the Dove ‘Not Just a Bad Hair Day' Global report, conducted by Strategy One, 15-24 Oct 2008 among 3,312 women aged 18-64 in Brazil, Canada, Germany, India, Indonesia, Russia, Saudi Arabia, Thailand, Turkey, UK and USA. On average women spend 39.5 minutes per day on hair activities.