Wallace & Gromit present A World of Cracking Ideas at The Science Museum

Coming Soon: A Grand Day Out for aspiring innovators

Wallace & Gromit present A World of Cracking Ideas at The Science Museum. LondonScience Museum partners Aardman Animation and IPO for new Wallace & Gromit experience
Oscar® winning characters Wallace & Gromit will be at the heart of a new interactive experience at the Science Museum, designed to inspire a new generation of British innovators. The experience, entitled Wallace & Gromit present A World of Cracking Ideas is a result of a partnership between the Science Museum, Aardman Animation and the Intellectual Property Office.

The experience will open at the Science Museum on Saturday 28 March and run until Sunday 1 November.

The £2m exhibition will be a fun, family-oriented, interactive show which aims to appeal to all ages by telling the story of innovation and to inspire people's creativity and flair. The exhibition also looks at how people can protect their ideas using intellectual property.

The exhibition will take visitors on a tour of 62 West Wallaby Street, the famous home of Wallace & Gromit, where they can take in objects from the Science Museum's collections, which reflect the spirit of innovation, whilst interacting with some of Wallace's own cracking contraptions such as the Tellyscope II, the Piella Propellor and the Blend-o-Matic.

Visitors will be encouraged to come up with their own creative ideas, which they can jot down and leave at 'Ideas Stations' located in the Living Room, Dining Room, Kitchen, Bathroom, Workshop and Garden.

Each room in the house, from the kitchen to the garden shed, will look at a different aspect of the thinking process behind ideas and show visitors how they can protect their intellectual property through patents, trademarks, designs and copyright, ensuring they derive maximum value from their ideas.

Judith Whitaker, Head of Commercial Development for the Science Museum, said:
"We care for over 15,000 objects in our collections including world-famous inventions such as Stephenson's Rocket and Babbage's Difference Engine, as well as countless everyday items from televisions to light-bulbs that were once just the brainchild of an innovative mind. The Science Museum provides the perfect context for this exhibition as a place which celebrates innovation and encourages learning and creative thinking amongst visitors of all ages."

Nick Park, creator of Wallace and Gromit, said:
"Inventiveness has always been central to Wallace's character and I have sketch books full of Wallace's eccentric inventions that have never made it to the screen. It is fantastic that Wallace and Gromit can excite young children about innovation in this way."

Minister of State for Intellectual Property David Lammy said:
"The future of the UK's economy depends on building knowledge and creativity into the work that we do every day, and this exhibition is a fun way of highlighting the serious issue of developing and protecting new inventions and the gadgets of the future. Wallace and Gromit have designed countless ingenious inventions over the years and this exhibition promises to be exciting and educational. I hope visitors to the Science Museum will be encouraged to follow in their footsteps."
This is an Aardman experience at the Science Museum, supported by the Intellectual Property Office and produced by SGA.

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