"Art is what you can get away with," reads an iconic Andy Warhol print from the Sixties. Now your t-shirt can deliver the same dose of attitude, thanks to Pepe Jeans' collaboration with the Andy Warhol Foundation in New York.
Just in time for the late innovator's 80th birthday, the Pepe flagship on Portobello Road has launched a limited-edition bespoke t-shirt service that lets you turn wardrobe staples into wearable works of pop art. Just head to the shop, now dressed up like Warhol's Factory, select your favourite Marilyn or soup can, and wait while it's screen-printed onsite.
Pieces from a Warhol-inspired capsule collection that Pepe introduced earlier this summer are flying off the shelves, and a store insider said some people are so crazy for it that they even beg to take home a Campbell's-print paper bag. The autumn/winter collection is full of great options – like a crazy pair of silver jeans and a great swing jacket – and work on the upcoming spring/summer collection is underway.
One shirt that's in the works could test just how much the shop can get away with. Would you wear a tee with a screen-printed knife stabbing through the fabric?
- Jill Hilbrenner