Digitaria is a unique shopping experience that we feel London has lacked since the demise of the Kings Road.
Digitaria is an innovative fashion label & store offering bespoke tailoring and strong silhouettes by designer Eleftheria Arapoglou and creative director Stavros Karelis. After the successful launch of their Athens showroom, Digitaria is now ready to take on London.
The Digitaria collection will be available exclusively in our store accompanied by Lee Benjamin's (Leigh Bowery, Ghost) debut collection, a limited diffusion range from London DJ Warboy and new label Euphemia (Dazed&Confused Feb).
Their London store includes a gallery space curated by performance artist Scottee - he has programmed a series of events over the next six months, from fashion lectures with Emma Bell, make up classes with Jonny Woo & performance salon with Theo Adams.
The space will also showcase some of the worlds eliete artists including - James Unsworth, Caron Geary & Elizabeth Eamer.
Artist Unsworth was commissioned to create a unique wallpaper for the ground floor and designer Lee Benjamin made the Digitaira mannequins.
Monday - Saturday | 11am - 7pm
Sunday | 12noon - 5pm
60 Berwick St, Soho W1