The British Fashion Council (BFC) today announces the schedule for menswear day which will take place on Wednesday 23rd September 2009, showcasing 25 designers.
This dedicated day follows on from the success of the menswear showcase last February which was co-curated by Lulu Kennedy, founder of Fashion East. This season a panel of key opinion formers from retail and media have also advised on the designer selection. The schedule encompasses a diverse mix of designers spanning emerging through to established, incorporating catwalk shows, presentations and installations.
Opening with shows at the BFC venue in Somerset House will be Carolyn Massey and James Long, recipients of the BFC's first NEWGEN MEN talent support scheme sponsored by TOPMAN.
Fashion East's menswear installations, curated by Lulu Kennedy, will take place in the East Wing and Vaults at Somerset House. The 12 designers showcasing as part of this are: Blaak, Casely-Hayford, Eastpak by Christopher Shannon, H by Harris, Husam el Odeh, Jaiden rVa James, Jordan Askill, Louise Gray, Martine Rose, Mr Hare, New Power Studio and Sibling.
MAN will show this season's three recipients, Christopher Shannon, J.W. Anderson and Katie Eary alongside TOPMAN Design at Somerset House.
Savile Row tailors E Tautz and Richard James will be holding presentations in-store. Savile Row is synonymous worldwide with the artistry and craftsmanship of Great British bespoke tailoring. Wintle, the eponymous label by Jsen Wintle, has shown in Paris since the launch of the label in 2005, will show his collection on the catwalk at Somerset House.
Other designers showing as part of the day are; Lou Dalton, who will hold a salon style show in The Portico Rooms and A Child of the Jago, co-founded by Vivienne Westwood's son Joseph Corre in E1.
bStore and Tim Soar will show back to back as the closing show of the day.
Aside from the show schedule Nicole Fahri will be holding an evening event in-store to celebrate 20 years of their menswear collection.
Simon Ward, Joint Chief Executive of the British Fashion Council commented "The strength and diversity of labels showcasing their Spring / Summer 10 collections shows just how much support there is for a dedicated menswear day in London."
London Fashion Week's womenswear shows will run from Friday 18th September - Tuesday 22nd September 2009. LFW will be located at Somerset House and 180 The Strand WC2.