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|Flop Feared for Web Election
- Surfers 'just do not know what is out there' says survey into the virtual voter
INTERNET users have shown a mixed response to coverage of the general election on the web, a survey by the Industrial Society has found.
While a third of British surfers in the poll said they were likely to visit the political parties' web sites in the run up to the June 7th vote, only two per cent said they were certain to do so.
The Industrial Society's James Crabtree puts down the low take up rate to the lack of publicity parties have given to their own sites. "The voters just do not know what is out there," Crabtree said. "We have had the best internet election you have ever seen and the parties are being very innovative, but they have not told voters what they are doing."
The parties' reluctance to fully engage with the virtual electorate can be partly explained by the experience of their US counterparts in last year's Presidential election, when huge investments were made in net campaigns for what was generally regarded as a poor return.
LondonNet's own election section has drawn some considerable traffic, but trails miserably behind previous special topics including our campaign on Eurostar, Princess Diana conspiracy theories and UFO sightings.