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London Alternative Fashion
London Alternative Fashion

That's Not Junk, it's Junky Styling

Junky Styling
12 Dray Way
The Old Truman Brewery
91 Brick Lane
London E2 6RF
T: (0)207.247.1883
W: www.junkystyling.co.uk

Junky StylingRight around the time they were roaming the clubs of the city as young university students, Kerry Seagar and Anni Sanders stumbled onto the London fashion scene; that is, it was pretty much on a whim.

In response to the smart designer crowd that were filling the hottest clubs during the 90s, the two of them had snatched up Anni's sewing machine and a few second-hand items and started to piece things together and recycle forgotten apparel into proper stylish club-wear.

"If you didn't look good, you didn't get in," Seagar said, of their predicament. "It (making clothes) was purely for ourselves."

And it stayed that way until the two went away for some international traveling - started turning some heads. Seagar and Sanders started getting compliments from Americans on the streets and encouragements about the designs they wore out, so they thought they might be on to something with the whole recycled clothing idea.

Looking to take a chance straight away, the two entrepreneurs-in-the-making raced home, obtained a Princess Trust and set up a small cupboard in Kensington market., where they developed their first fan base.

In the beginning, Seagar and Sanders were just like any other pair of designers new to the scene. "We didn't know much," Seagar said. "We just starting putting things on a hanger."

Regardless of their lack of business and marketing savvy, the two designers felt that if they were going to battle the mainstream anywhere, London would be the place.

"London is the best city to try anything you want," Seagar said. "All the creativity - it's got it going on."

Patrons of the pair's stand become fast fanatics of the recycled designs, and soon, Seagar and Sanders opened Junky Styling in Brick Lane.

That was eight years ago, and since then Junky has expanded with different pieces in 15 different boutiques in England and around the world.

One would wonder why Junky has remained so successful amidst the rows of shops of the vintage genre.

Perusing second-hand clothing is often hit or miss - if you are lucky enough to find an eye-catching garment in your size, it often doesn't fit the same or have the desired cut.

"That's why we're so perfect," Seagar said. Junky Styling offers a unique service called Wardrobe Surgery, that it uses to produce a range of one-off pieces for sale in its store, but primarily for commissioned mending and renewing of random materials and favorite pieces customers bring in.

"Everyone has something that needs to be operated on," Seagar said. Whether it is a men's pinstriped suit, like one of the pieces that launched the Junky range, or a pair of trousers that just doesn't fit right anymore.

Wardrobe Surgery is meant to transform those odds and ends that people are preparing to throw to the curb, recycling them into a unique new sustainable piece - an original, with the customer's own touch.

Lauren Burke

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