LondonNet Shopping Guide
London Alternative Fashion
London Alternative Fashion
Well Fashioned: Eco Style in the UK.  Image: Top 100 by B.Earley. Eco Style
Fashion goes green in this exhibit...

 More Info
Junky Styling Not Just Junk
Junky Styling hits headlines in Brick Lane...

 Click here
Beyond The Valley The New Valley
A fresh feeling comes from young talent...

 More Info
Buy Tickets Milliner's Muse
The hat is back, with quirky London flare...

 Click Here

London is a fashion mecca. Whether it's boasting the latest high-fashion trends in its high street windows or fostering growing funky street wear styles in its outlying markets, creative designers and eager fashion gurus have taken over the city's various boroughs for years.

This bustling environment is prime for catwalk and celebrity trends and provides a canvas for well-known designers to unveil their latest seasonal collections. But the foggy streets of London are often less welcoming to upcoming designers looking to get in vogue with the fashion-conscious public.

For several years, recent graduates and original new designers have been showcased at the Alternative Fashion Show in Spitalfields Market - among other underground shows - where they've been able to throw their name out there in hopes of attracting any sort of interest.

But other than that, how is it that designers counter the overbearing presence of the high streets and fancy name brands, while staying true to their own unique vision? The answer seems to be that they do it their own way: they bust out something different and hope the racks of clothing will start spinning in the right direction.

Here, Lauren Burke takes a look at a few innovators who have navigated the backstreets of the London fashion world and lived to tell the tale...

The Trend-Getters

  • Well Fashioned: Fashion goes green in this UK exhibit...
  • Junky Styling: Two London designers turn junk into style...
  • Beyond the Valley: Young designers get past the high streets...
  • Hat On Heads: This kind of millinery means everone loves a new hat...
  • London Alternative Fashion Week, April 2012:

    Photos by Amanda Johnson