Does it seem ironic that the man who created this is playing Father Christmas for Westfield London? Designer Gareth Pugh has created a custom Christmas tree for Topshop's new location in the shopping centre, and as can be expected, it's anything but ordinary.
The 2.8-metre tall tree uses 60 white neon bulbs to mimic branches, and there's no green or red in sight. "This neon tree is my interpretation of the traditional Christmas tree shape, putting a super-slick and modern edge to it," Gareth told Vogue.
"I think the simple melding of tradition and modernity aptly suits the mood at the moment; we are all looking to a brighter future."
Gareth's Christmas tree will also be displayed at Topshop's Oxford Circus flagship. And no, this doesn't mean that he'll let you sit on his knee and tell him your wish list.
Labels: Gareth Pugh, Holidays, Shopping, Topshop, Westfield Centre