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|Londoners Urged to Share the Road|
- Motorists, cyclists and pedestrians targeted in transport safety campaign
MOTORISTS, cyclists and pedestrians in London are all being encouraged to show greater respect to each other and obey traffic rules. The initiative - Share the Road - is a new and ongoing Transport for London (TfL) campaign, launched by Mayor Ken Livingstone today (4 September 2006).
The Mayor of London says he wants to encourage all road users to stick to the rules of the road and to consider the impact of their behaviour on other people. The first stage of the campaign comprises a month long advertising and enforcement campaign.
It plans to confront the ‘visible minority of road users’ (sic) who break traffic laws in London, including vehicles parking in cycle lanes and encroaching into the ‘advance stop’ boxes designated for cyclists, as well as some cyclists who endanger themselves and pedestrians by jumping red lights and riding on the pavement. “The actions of a few can cause animosity between road users, are inconsiderate and can endanger lives” say the Mayor’s office.
Ken Livingstone, Mayor of London, said: “The vast majority follow the rules, but there is a small and visible minority who are irresponsible and risk everyone else's safety. This awareness campaign, which starts today, encourages everyone to obey the rules of the road and spells out the consequences of not doing so. This will be followed by targeted police enforcement to catch those road users who still think the rules of the road are there to be ignored.”
The campaign coincides with a huge upturn in cycling in the capital. Londoners are increasingly turning to the power of the pedal in response to rising public transport costs, travel disruption caused by terror alerts and a general move toward healthier lifestyles.
The campaign is supported by a wide range of road user organisations including London Cycle Campaign (LCC), the Institute of Advanced Motorists (IAM), Living Streets, the Motorcycle Industry Association and the Freight Transport Association.
- The number of people killed or seriously injured on London’s roads has fallen by 45 per cent compared with the government’s baseline from the mid to late 1990s
- The number of cyclists on London’s major roads has increased by 72 per cent since 2000
* Source: Mayor of London/TfL
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