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|Gum Squad to Fight Chewers|
- Council campaign against pavement spoilers of adverts, sticky walls and new fine set for May launch
LONDON councils are among the first in the country to adopt a new campaign against chewing gum litter.
Lewisham, in south London, and Westminster, in the centre, have been backed with government money to launch advertising, with the slogan “thanks for binning your gum when you’re done,“ aimed at chewers who drop their gum on the pavement.
“It's going to be hard work changing people’s attitudes and behaviour,” said Ben Bradshaw, Minister for Environmental Quality. “However, the Chewing Gum Action Group believes this campaign will create less gum litter.”
In a regional pilot scheme of the scheme, adverts were backed up by chewing-gum boards where people could deposit their used gum. Chewers also face, from April, increased fines, up from UKP50 to UKP75, if caught doing the dirty.
The advertising campaign starts in the aftermath of the new fine, in May.
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